THEAnnual Calendar – 100 Facebook & Instagram Storiesis a key tool for any pharmacy that wants to publish regular, relevant and compliant content — without having to come up with ideas week after week.
Designed for the realities of the Quebec pharmaceutical sector, this calendar offers100 story topicsorganized throughout the year, including suggestions for texts, stickers to use, target audiences and health and beauty angles adapted to your practice.
Get an essential tool to plan and vary your Facebook & Instagram stories, including dates, target audiences, relevant ideas, and sticker suggestions.
Intended for management teams and social media managers in pharmacies.
Format:Excel document
Language :French
Content :This calendar brings together 100 stories spread over the year, with suggestions for health and beauty angles in particular, target audiences, interactions and calls to action that are consistent.
•100 stories planned over 12 months, distributed according to the seasons and the actual needs of pharmacies;
For each story:
Ideal date or time of publication(beginning of the month, season, health event, beauty period);
Target audience(patients, parents, seniors, beauty clients, young adults, etc.);
Suggested content(health angle, beauty angle, human or informative angle);
good communication practices in cosmetics (objective, descriptive, educational angle);
Confidentiality standards in branches.
*No story contains any promises, claims, or unusual content.
Usage tips
We designed this tool to be simple, intuitive, and immediately operational.
Step 1:Downloading the file (Excel). Step 2:Browse the calendar. Step 3:Gather content (e.g., photos) at the right time and publish without ever running out of inspiration.
Format and delivery
Format: downloadable Excel file
100 organized and complete topics (no visual templates included)
Usage: unlimited for your establishment
Customizable content according to your needs (e.g. dates, photos or videos)
Electronic delivery
Foire aux questions
Très simple : vous suivez mois par mois, vous prenez l’idée, et vous la transformez en story avec une photo ou vidéo de votre choix.
Yes. The ideas are ready to use, but you can also adapt the tone to your pharmacy.
Oui. Tous les sujets de stories santé respectent les règles de communication en pharmacie.
No. The calendar only includes topics, angles, stickers, and dates. No graphic design is provided.
If you wish to obtain templates that match your brand image, please contact us at info@pharmalead.ca, and we will be happy to assist you.
Yes. The calendar is suitable for Uniprix, Familiprix, Brunet, Proxim, PJC in particular, and for independent pharmacies.
What to expect from our products
Compliance
Each training program and tool is developed in accordance with the guidelines of the Quebec Order of Pharmacists and industry requirements. Our content combines professional rigor with adherence to clinical communication standards.
Strategy
Our products are part of a comprehensive local marketing approach, designed to increase your visibility, credibility, and daily impact. Our promise? To make your local presence a true driver of growth.
Clarity
We simplify the language of marketing and communications to make it accessible. Each resource helps you better understand, explain, and act more effectively within your community.
Quality
Behind every PHARMALEAD product lies analysis, validation, and meticulous attention to detail. We focus on clear, durable, and relevant tools, tested with pharmacists and field teams before being launched on the market.
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