The Marketing Clinic

Les avis Google jouent un rôle important dans la réputation numérique des pharmacies. Même lorsque la gestion de la fiche Google est assurée par une bannière ou un regroupement, il existe des moyens simples et conformes aux règles déontologiques pour encourager les commentaires de la clientèle et renforcer la confiance de votre communauté.

Le marketing local peut-il réellement influencer la valeur d’une pharmacie avant une vente ou un transfert? Découvrez comment la visibilité locale, les actes cliniques, la fidélité de la clientèle et la présence numérique deviennent aujourd’hui des leviers stratégiques pour soutenir la valeur perçue d’une pharmacie.

En pharmacie, la frontière entre information et promotion est fine et réglementée. Découvrez comment naviguer ce cadre déontologique pour communiquer avec authenticité, renforcer la confiance de vos patients et faire rayonner votre établissement.

Vos employés vous représentent en ligne, que vous le planifiez ou non. Découvrez comment former votre équipe à utiliser les médias sociaux pour renforcer votre image de marque — et comment notre guide pratique vous aide à mettre ce cadre en place.

Une crise sans précédent secoue les pharmacies communautaires du Québec. Des milliers de pharmaciens se mobilisent sur les médias sociaux avec une cohérence et une force remarquables. Voici ce que cette mobilisation révèle sur le pouvoir de la communication — et ce que toute pharmacie devrait en retenir.

AI and automation are transforming community pharmacies in 2026. Discover what this means for your customer service, local marketing, and the role of a healthcare marketing agency by your side.

Choosing a marketing agency as a pharmacist owner is a strategic decision that requires knowing what to look for, what to ask, and what to demand to find a true partner who understands your industry.

There are people who come into your pharmacy with two lists of medications. Their own. And someone else's. They ask questions for someone who isn't there. They manage refills, interactions, dosage schedules. They know their parent's, spouse's, or child's medical history by heart. And often, they do all of this in silence, without anyone truly noticing. These people are informal caregivers. And they are probably more numerous than we realize. An understated profile In Quebec, it's estimated that nearly one in four adults acts as an informal caregiver at some point in their life. Some do it full-time, others between two work meetings and three phone calls. What they have in common: they carry a lot. And they often neglect themselves. National Caregivers Day, on April 4th, is an opportunity to name them. To see them. To tell them, clearly, that your pharmacy is a place where they can come with their questions, their fatigue, and their reality — without having to explain everything from the beginning. What you already do for them Before even talking about communication, take a moment to realize what your team accomplishes daily for this clientele. You synchronize refills to simplify their visits. You take the time to explain drug interactions to someone managing several patients under one roof. You recognize their faces, you know their situations, you adapt your support without being asked. It's care. And most of the time, it goes unnoticed — both by them and by you. April 4th is the time to make it visible. Why communicate on this topic There's a persistent misconception in the healthcare industry: talking about a vulnerable clientele is risky. It could seem opportunistic. It touches on intimate realities. But there's a difference between capitalizing on a cause and genuinely committing to it. If your pharmacy already supports informal caregivers — and it does, even without a formal program — talking about it isn't a marketing strategy. It's an act of recognition. It's telling them: we see you, we know what you carry, and we are here. That message has value. For them. And for your positioning as a human and community-rooted pharmacy. What you can do concretely On your social media A post on April 4th that recognizes informal caregivers without infantilizing them. A short, sincere message that speaks to their daily reality and reminds them that your team is there to lighten their load, not add to it. If you have a testimony from a team member who is an informal caregiver themselves, you could highlight it with their consent. In your branch A poster, a display, a note at the cash register. Something that says: are you a caregiver? We have resources for you. It doesn't cost much and can change a conversation. In your regular communication April 4th can be a starting point, not a one-off. An article in your newsletter. A series of posts that describe, week after week, how your pharmacy supports this specific clientele. What PHARMALEAD can do for you Identifying an opportunity like this is one thing. Turning it into consistent, authentic, and well-distributed content is another. At PHARMALEAD, we work with pharmacies and clinics that want to communicate with intention — not just publish for the sake of publishing. We know your sector, we know your constraints, and we know how to talk to your patients without sounding hollow. For a day like April 4th, we can create the visuals, texts, and complete distribution schedule for you — before, during, and after the day. Content that reflects you, respects your values, and arrives at the right time. That's healthcare marketing done right. The message that matters Informal caregivers aren't looking for a medal. They're looking for competent and human people around them to help them cope. Your pharmacy is already one of those places. It's time to tell them. ─────•───── Want to mark April 4th with content that truly reflects who you are? We'll take care of it. Let's talk. Note: The masculine form is used in this article for readability, without discrimination. The information presented is current as of March 2026 and reflects current best practices in local marketing for the healthcare sector.

Easter weekend is a strategic time for pharmacies. Between the first spring allergies, increased store traffic, and seasonal purchases like chocolates and beauty gift ideas, several communication angles can be used. Here's how to plan relevant content to inform your customers, showcase your store, and remind them of your opening hours during the holiday.

Every year, the month of March is an opportunity to highlight the work of your pharmacy team. But a blurry photo hastily posted on Facebook isn't recognition—it's a missed opportunity. Here are 10 ways to celebrate your team intentionally and make your pharmacy shine.

On March 12, World Kidney Day offers your pharmacy a concrete opportunity to raise community awareness on a public health issue that is too often ignored—with just one well-crafted post.

March is Epilepsy Awareness Month, and March 26 is Purple Day. For your pharmacy, this is a concrete opportunity to raise awareness in your community with consistent, human, and visually strong content.

On February 25, Pink Shirt Day is a concrete opportunity for your pharmacy to create team content that builds patient loyalty, attracts candidates, and strengthens your position in your community.

Rare Disease Day generates social media engagement. Discover how your pharmacy can speak with authenticity.

Travel kits, first aid, sun protection: discover how your pharmacy can take advantage of spring break with a simple and effective campaign.

Your pharmacy is already an ally in sexual health. The week of February 8th is the ideal time to make this visible to your community.

“We’re not accepting new patients, so we don’t need to be visible online” — a common but mistaken belief. Discover why your medical clinic needs to communicate to inform your current patients, protect your reputation, recruit staff, and fulfill your role in the community.

Independent pharmacies play a vital role in Quebec's community fabric, but competing with the giants and their advertising clout can seem impossible. Discover how to leverage your unique identity, your local presence, and a targeted local strategy to not only compete, but surpass the competition.

Have you recently taken over a pharmacy or healthcare facility and are wondering how to gain the trust of the local community? Discover how to build that essential human connection—the foundation of loyalty—with authenticity, a local presence, and a digital strategy from your very first months.

The QR code is a direct gateway between the physical world of your healthcare facility and your digital presence—a simple, instant tool that is nonetheless significantly underutilized by pharmacies and clinics. Discover how to strategically integrate it to reduce questions at the counter, facilitate appointment booking, and enhance your patients' experience.