Formation

Training: Decoding your Facebook data to better reach and inform your patients

$850.00 CAD $425.00 CAD

In stock

This training activity is accredited by the Quebec Order of Pharmacists 1.5 h (1.5 UFC).

This training clearly shows you how to collect, analyze, and use data from your pharmacy's Facebook page to make better digital decisions. In 90 minutes, you'll leave with a clear, strategic, and immediately applicable understanding of your statistics, enabling you to optimize your local presence while remaining fully compliant.

This course is specifically designed for Quebec pharmacists who want to learn how to read and interpret digital data related to their practice. Offered online and live, it is led by Marilou Brouillet, President and CEO of ÉMERGENCE Webmarketing Inc. and founder of the PHARMALEAD division, who is also the course author. Thanks to the financial support of Laboratoire Riva, participants benefit from a 50% discount, making this essential introduction even more accessible (discount already applied, $425 instead of $850).

Training accredited by the Quebec Order of Pharmacists 1.5 h (1.5 UFC).

Intended for pharmacists

  • Level :Beginner
  • Format:Online and live training
  • Language :French
  • Prerequisites:None, just access to a computer and the internet.
  • Contents: Six complete modules with accompanying guide.
Training: Decoding your Facebook data to better reach and inform your patients

Training: Decoding your Facebook data to better reach and inform your patients

$850.00 CAD $425.00 CAD
$850.00 CAD $425.00 CAD

Skills developed

Training content

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

The pharmacist's roles in the digital space

Reading and Interpreting Facebook Data

Local Digital Positioning

Best practices in professional communication

From observation to positioning plan

From observation to positioning plan

Approche pédagogique

The learning process is based on anonymized real-life cases , guided discussions , and self-assessment exercises . Participants are encouraged to reflect on their own practice and identify concrete actions they can implement immediately after the training.

Attestation

Adapt the tone and vocabulary of publications to ensure clear, professional and accessible communication to patients.

Foire aux questions

This training is for pharmacists who want to better understand the performance of their professional Facebook page. No prerequisites are necessary — the content is accessible even for digital marketing beginners.

Training is offered online and live, exclusively at your pharmacy.
This format allows you to receive customized content, ask your questions in real time, and work with your own examples, all in complete confidentiality.

Each participant receives a comprehensive Support Guide to analyze and optimize their Facebook page, and a certificate confirming 1.5 CEUs upon completion of a survey.

You will leave with all the necessary tools to independently evaluate your page and apply the method daily.

WHAT TO EXPECT FROM PHARMALEAD PRODUCTS

Compliance

Each training program and tool is developed in accordance with the guidelines of the Quebec Order of Pharmacists and industry requirements. Our content combines professional rigor with adherence to clinical communication standards.

Strategy

Our products are part of a comprehensive local marketing approach, designed to increase your visibility, credibility, and daily impact. Our promise? To make your local presence a true driver of growth.

Clarity

We simplify the language of marketing and communications to make it accessible. Each resource helps you better understand, explain, and act more effectively within your community.

Quality

Behind every PHARMALEAD product lies analysis, validation, and meticulous attention to detail. We focus on clear, durable, and relevant tools, tested with pharmacists and field teams before being launched on the market.